The Canadian Book Consumer Study 2025 is here

Every year BookNet Canada shares the information we glean from our consumer surveying: Their book buying and book borrowing behaviours, their preferred formats, how they become aware of the books they buy, and where they're likely to purchase them. Today, we’re happy to present the complete results of this surveying featuring even more data about the book-related behaviours of adult Canadians — The Canadian Book Consumer Study 2025.

The 2025 edition of this survey was fielded twice: in July and December 2025 among 1,979 English-speaking Canadian adults, 976 of whom were considered book buyers. For the first time, we’ve asked questions about book buyer’s feelings about artificial intelligence and its impact on book discovery.

In this study you’ll find:

• data on book buying, including insights into spending habits, reasons to buy at specific places, and changes in spending over time;

• data on borrowing, including motivations behind borrowing vs. buying, discoverability, and browsing activity;

• an analysis of the change in the buying and borrowing of print books, ebooks, and audiobooks through recent years;

• insights into the impact of rising book prices on Canadian book buyers and borrowers; and

• even more!

Download a copy of the study or read it here!