Research from BookNet Canada
The book industry changes at an accelerated pace and keeping up can be straining—but you don’t have to go it alone. BookNet Canada publishes timely and actionable research so that your company is in the know and your staff has the know-how.
New from BNC Research
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Where does our research come from? Our national sales tracking database, SalesData, represents 85% of the English-language trade print book market in Canada. We draw on this current and historical information to create market research reports, examining both annual trends and the impact of specific events (awards, etc.) on sales. We also regularly survey Canadian book buyers and readers to produce a variety of reports on book-buying behaviour and trends.
Custom research: Contact us to learn how we can customize our research for your company.
All paid reports
NEW! The Canadian Book Market 2018: Our annual comprehensive report on the Canadian market. Contains detailed information on more than 50 subject categories, including market share, weekly unit sales, average selling price, and top 10 hardcover and paperback sellers.
#AmReading: Research reports on the top social media platforms used by Canadian book buyers, how publishers and retailers are using these platforms to reach readers, and the demographics and buying habits of those users.
Deep Dive: A series of in-depth studies combining sales trends with consumer research on top-selling genres.
All free reports
NEW! The State of Independent Bookselling in Canada: The first study of its kind in Canada, What's in Store: The State of Independent Bookselling in Canada 2018 sets a benchmark for the scope, health, and challenges of indie bookselling.
NEW! Demand for Diversity: A Survey of Canadian Readers: A new study that investigates readers' experiences with and interest in reading diverse books
Consumer reports on book-buying behaviour:
NEW! The Canadian Book Buyer 2018: Updates previous consumer studies with the demographics, purchasing behaviour, format preferences, and subjects purchased by Canadian book buyers, including year-over-year changes between 2016 and 2018.
How Canadians Buy Books 2015: An in-depth look at the purchasing journey, from awareness to decision to action.
The Canadian Book Buyer 2015: An overview of book buyers' habits across channels, formats, and subjects.
The Canadian Book Consumer 2013: Three reports based on consumer surveying: In-Depth Reader Profiles, Book Purchases by Channel, and Digital Sales and Trends.
Coast to Coast: Book Buyers Across Canada 2013: Based on The Canadian Book Consumer 2013 reports, this study explores how Canadian book buyers’ habits differ by region.
Library users and borrowing habits:
NEW! Borrow, Buy, Read: Library Use and Book Buying in Canada: An in-depth look at the intersection of library users and book buyers, popular subjects bought and borrowed, profiles of the average book buyer and borrower, and more.
Checking Out Canadians 2013: A compilation of two surveys, one of Canadian book buyers and one of Canadian libraries, to gauge awareness and perception of Canadian books and to discoverability of Canadian content online and in libraries.
NEW! Readers Are Listening: Audiobook Use in Canada 2018: An in-depth look at how Canadian audiobook listeners discover, purchase, and use audiobooks, with year-over-year comparisons from 2014 and 2016.
Are You Still Listening? Audiobook Use in Canada 2016: A follow-up to our 2015 survey of audiobook users.
Listen Up: Audiobook Use in Canada 2015: A report based on a survey of audiobook users in Canada.
The state of publishing in today’s book industry:
The State of Digital Publishing in Canada 2017: Starting in 2013, we have annually surveyed Canadian publishers about their digital publishing programs: what percentage of their backlist was digitized, what percentage of their sales revenue came from ebooks, their opinions on apps and enhanced ebooks, and more.
The reading habits of Canadians:
Canadians Reading Canadians 2017: An update to previous studies on consumer attitudes towards books by Canadian authors and about Canadian subjects.
Canadians Reading Winners 2013: A report exploring Canadian book buyers’ awareness of literary book awards.
Measuring Attitudes and Adoption of Digital Content for Kids and Teens 2013: A report examining children’s and teens’ reading habits and attitudes and behaviours around the use of ebooks and apps.
Alice Munro, At Home and Abroad 2013: When Alice Munro won the Nobel Prize, we conducted a study to see how sales of her books were impacted in Canada and around the world.
Canadians Reading Canadians 2012: A look at consumer attitudes towards books by Canadian authors and about Canadian subjects.
Canadian literary awards
An overview of all the research we publish on the biggest literary prizes in Canada, as well as a comprehensive historical list of all the nominees and winners for those prizes.
Research on the blog
We occasionally publish tidbits of research (and fun infographics) on the BNC Blog.
Complimentary research for SalesData & LibraryData subscribers
SalesData and LibraryData subscribers can access exclusive reports on the impact of awards, perennial bestsellers, backlist trends, market performance, year-over-year analysis, and more. These reports contain confidential information and are restricted to registered users of SalesData and LibraryData. You can find the password on the salesdata.ca or librarydata.ca home pages. Log in here.