#AmReading: Canadian Book Buyers on Social Media
In-depth reports on popular social media platforms and the book buyers who use them
Each of the #AmReading studies dives into the demographics, behaviour, and buying preferences of the average book-buying social media user specific to the most popular platforms in Canada like Twitter, Snapchat, Instagram, Facebook, and YouTube.
With detailed results from consumer surveying and thoughtful analysis, get answers to questions like:
Who is the average book-buying Instagram user?
Which retail channels do they use most to make their purchases?
What subjects are they buying?
And lots more!
Plus, we have compiled detailed background information and practical tips for publishers and booksellers looking to promote books on these platforms, complete with real examples of great social media posts from the wild.