#AmReading: Canadian Book Buyers on Social Media

In-depth reports on popular social media platforms and the book buyers who use them

Each of the #AmReading studies dives into the demographics, behaviour, and buying preferences of the average book-buying social media user specific to the most popular platforms in Canada like Instagram, Facebook, YouTube, Snapchat, Twitter, and Pinterest. With detailed results from consumer surveying and thoughtful analysis, get answers to questions like:

  • Who is the average book-buying Instagram user?

  • Which retail channels do they use most to make their purchases?

  • What subjects are they buying?

  • And lots more!

Are you a SalesData subscriber? Complimentary copies are available through the SalesData Research Portal!

Plus, we’ve compiled detailed background information and practical tips for publishers and booksellers looking to promote books on these platforms, complete with real examples of great social media posts from the wild.

Click on a study to read a sample or to purchase your copy. You can also buy a discounted bundle of the full series.

*The single-user price is intended for those purchasing a study for individual use. If you're interested in a multi-user licence for your organization or library, please purchase the multi-user licence. Contact us if you have any questions.