Ebooks are an integral part of the Canadian book market. Nearly 14% of all books purchased by Canadians in 2025 were ebooks, according to the Canadian Book Consumer Study 2025. At the same time, 71% of Canadians reported reading an ebook in 2025 in the Canadian Leisure & Reading Study 2025.

Our new, free study, Scrolling stories: Ebook Use in Canada 2025, shines light on ebook use in Canada, and reveals the buying, borrowing, and reading habits of Canadian ebook consumers.

Highlights

71% of Canadians read an ebook in 2025.
34% of all Canadian book buyers bought ebooks and 29% of all Canadian book borrowers borrowed ebooks last year.
Canadian ebook buyers spent an average of $11.85 per ebook in 2025.
Ebook buyers were more influenced by price than all buyers: 41% of Canadian ebook buyers purchased their books at a specific location due to a good price, offer, or promo compared with only 29% of Canadian book buyers.
55% of Canadian ebook borrowers gave wanting to save money as the reason they borrowed rather than bought their ebooks.
Over half of all Canadian ebook readers in 2025 read between one and five ebooks last year (59%).
The largest share of ebook readers used their smartphones to read their books (36%).

Download your free PDF or read the report here.

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