In recent blog posts, we’ve shared insights from the results of our quarterly survey of Canadians and Canadian book consumers. We’ve talked about book buying and book borrowing behaviours, and how browsing for books is making a comeback. Today, we’re happy to present the complete study featuring even more data about the book-related behaviours of adult Canadians — The Canadian Book Consumer Study 2022.
In 2022, we conducted our surveys during the months of March, June, September, and December among 10,840 adult, English-speaking Canadians — 18% were book buyers.
In this study you’ll find:
data on book buying, including insights into spending habits, reasons to buy at specific places, and changes in spending over time;
data on borrowing, including motivations behind borrowing vs. buying, discoverability, and browsing activity;
an analysis of the change in the buying and borrowing of print books, ebooks, and audiobooks through recent years; and
information related to the interest of book buyers in books by Canadian contributors, Canadian regions, Indigenous peoples, and more.
As romance takes the book world by storm yet again, we share insights regarding the impact this growth has had on existing standards.