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Sales of the Giller Shortlist Spike

Sales of the 2011 Scotiabank Giller Prize Shortlist Spike

The Giller Effect Is in Full Force: All Titles See Significant Sales Increase in First Two Weeks After Announcement

TORONTO — October 25, 2011 - According to BNC SalesData, the 2011 Scotiabank Giller Prize finalists have seen an average volume increase of 160% in the two weeks since the shortlist was announced, compared to their performance before the longlist nominations.

While volumes vary, all of the finalists have seen significant spikes in sales. Individual titles saw lifts from 34% to 1750%. We’re also seeing a lot of reader excitement about this year’s shortlist with a volume increase of 536% over last year’s shortlist at the same time last year.

All statistics are drawn from sales tracked by BNC SalesData, Canada’s national book sales tracking service. The Scotiabank Giller Prize shortlist was announced on Tuesday, October 4, 2011 and was selected by award-winning Canadian writer and 2009 Scotiabank Giller Prize finalist Annabel Lyon; American author, memoirist and Guggenheim fellow Howard Norman; and acclaimed UK playwright and prize-winning novelist Andrew O’Hagan.

For more Scotiabank Giller Prize analysis and more information on BookNet Canada and BNC SalesData, visit BookNet Canada’s website at

Click here to view the 2011 Giller shortlist catalogue on BNC CataList.

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About BookNet Canada
BookNet Canada is the not-for-profit agency created by the Canadian book industry and the Department of Canadian Heritage to facilitate improvements in the book industry supply chain. It provides services and develops standards and certification in areas including electronic commerce via EDI (Electronic Document Interchange), bibliographic data, and analysis of point-of-sales and other supply chain data. BookNet acknowledges the financial support of the Government of Canada through the Canada Book Fund for its initiatives.

Samantha Francis
Marketing & Communications Manager
BookNet Canada
416 362 5057 x231