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Canadian Book Sales in Q2 2011


F2011 Q2 (April – June 2011)


TORONTO – October 7, 2011 – In the second quarter of 2011, both volume and value were down again overall compared to 2010. All three categories were down in both volume and value.

Total market (All):
Volume: -12.45%
Value: -13.02%

Fiction (All):
Volume: -18.11%
Value: -18.35%

Non-Fiction (All):
Volume: -7.05%
Value: -10.56%

Juvenile (All):
Volume: -8.98%
Value: -9.04%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,500 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

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Samantha Francis
Marketing & Communications Manager
BookNet Canada
416 362 5057 x231