Auction Update: Simon & Schuster and Scholastic

PubFight auction results from Scholastic and Simon and Schuster are in. Because of the outstanding auctions, we can’t tell you what the names of top titles are yet (I’m sure everyone will have a really hard time guessing just what that top Juvenile title is) but we can tell you the subjects and make you guess.

They Are Watching You: How Public Forums Can Make You (or Not)

What do Comcast, Dell and most recently, Rogers have in common? They’ve felt the burn of online criticism and taken solid hits to the reputation of their brand because of it. Unhappy (and creative) customers are a powerful forceit’s the online version of that old saw about how a happy consumer tells one person while an unhappy experience leads to 10 times as much sharing.

Location, Location: Local Living Economies and Booksellers

Bricks and mortar booksellers have been pondering the ramifications of the Internet since e-commerce began. Low overhead costs and practically limitless inventory have allowed for deeper and deeper discounts from online retailers while their in-person counterparts either taking a substantial revenue hit or lose price-conscious customers.

But what happens when a community goes local?