According to our annual survey, The State of Digital Publishing in Canada 2017, 61% of Canadian publishers are producing audiobooks, up from a mere 16% in 2015. So it's safe to say that audiobooks are becoming more of a big deal in the Canadian publishing landscape.
“61% of Canadian publishers are producing audiobooks”
But what do we know about audiobook listeners and purchasers?
From our recent study of audiobook use in Canada, we can tell you that the average audiobook listener identifies as female, is between 25 and 34, and listens to their books from one to several times a week.
“The average audiobook listener identifies as female, is between 25 and 34, and listens to their books from one to several times a week”
We can also tell you why listeners choose the audiobook format, how many books they're listening to, how they discover new titles, where they're acquiring them, and so much more.
There's no reason not to read on, since you can read the full, free study, Readers Are Listening: Audiobook Use in Canada 2018, right here. It's got stats, it's got graphs, and it's got comments right from the audiobook listeners themselves. There's no better source for getting to know the Canadian audiobook listener.
Another post in our “5 questions with…” retailer series where we ask Canadian booksellers important questions.