Every year BookNet Canada shares the information we glean from our consumer surveying: Their book buying and book borrowing behaviours, their preferred formats, how they become aware of the books they buy, and where they are likely to purchase them. Today, we’re happy to present the complete results of this surveying featuring even more data about the book-related behaviours of adult Canadians — The Canadian Book Consumer Study 2024.
In 2024, we conducted our surveys during the months of March, June, September, and December among 4,212 adult, English-speaking Canadians — 2,045 were book buyers.
In this study you’ll find:
data on book buying, including insights into spending habits, reasons to buy at specific places, and changes in spending over time;
data on borrowing, including motivations behind borrowing vs. buying, discoverability, and browsing activity;
an analysis of the change in the buying and borrowing of print books, ebooks, and audiobooks through recent years;
insights into the impact of rising book prices on Canadian book buyers and borrowers; and
even more!
Ariel Hudnall, managing director of Serif, shares key insights into developing digital marketing strategies for the publishing industry.