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Instagram, Snapchat on the rise among Canadian book buyers 

Toronto, ON – Sept. 25, 2018 – New research looks at the intersection of social media and book-buying in Canada

For the past three years, the percentages of book-buying Canadians who use Instagram and Snapchat have been growing steadily, both up 5% since 2016, while use of Facebook has been on the decline. Facebook was still the most-used social media platform for book buyers in 2017, with 62% reporting that they use it, but this is down from 65% in 2016. YouTube came in second at a steady 45%, followed by Twitter (25%), LinkedIn (25%), Instagram (24%), and Pinterest (23%), with Snapchat coming in at 13%.

Stats are from a new research series from BookNet Canada that launches today, which surveys adult book-buying Canadians about their social media use and buying habits. The first report, #AmReading: Canadian Book Buyers on Instagram, takes an in-depth look at the photo- and video-sharing service and the book buyers who use it, including the subjects and formats they purchase most, their preferred retail channels, and demographics. 

The reports also provide background information on each social media platform, with details on how book publishers and retailers can use them to reach readers. Forthcoming instalments in the series will cover Facebook, Twitter, YouTube, Snapchat, and Pinterest, all of which will be made available over the next few months at

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BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, and libraries across the country.

We acknowledge the financial support of the Government of Canada through the Canada Book Fund (CBF) for this project. / Nous reconnaissons l’appui financier du gouvernement du Canada par l’entremise du Fonds du livre du Canada (FLC) pour ce projet.

Media Contact:
Zalina Alvi
Marketing & Communications Manager
BookNet Canada 
(416) 362-5057 x 2250