Press room

Canadian Book Sales in Q3 2010

BNC SalesData: Report On Canadian Book Sales

F2010 Q3 (July – September 2010)


TORONTO – November 15, 2010 – In the third quarter of 2010, both volume and value were down again overall compared to 2009. Fiction and non-fiction were down in both volume and value. Juvenile was also down in both units and dollars, but much less than in the previous quarter.

Total market (All):
Volume: -3.31%
Value: -4.30%

Fiction (All):
Volume: -4.15%
Value: -4.22%

Non-Fiction (All):
Volume: -5.17%
Value: -7.22%

Juvenile (All):
Volume: -2.56%
Value: -2.03%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,500 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

- # # # -