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Canadian Book Sales in Q2 2010

BNC SalesData: Report On Canadian Book Sales

F2010 Q2 (April – June 2010)


TORONTO – August 18, 2010 – In the second quarter of 2010, both volume and value were down again overall compared to 2009. Fiction was up in value but volume dipped very slightly, whereas non-fiction was down in both. Juvenile was down the most in both units and dollars, but less than in the previous quarter.

Total market (All):
Volume: -4.08%
Value: -4.26%

Fiction (All):
Volume: -0.61%
Value: +5.11%

Non-Fiction (All):
Volume: -6.00%
Value: -7.09%

Juvenile (All):
Volume: -8.63%
Value: -12.88%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,500 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at .

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About BookNet Canada
Described by the Globe and Mail as “the book industry’s supply chain nerve centre,” BookNet Canada is the not-for-profit agency created by the Canadian book industry and the Department of Canadian Heritage to facilitate improvements and drive technological innovation in the book industry supply chain.