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Giller Shortlist 2010 Sees Sales Spike of More Than 190%

The Giller Effect Strikes Again: All Titles See Significant Sales Increase in Weeks After Announcement

TORONTO — October 28, 2010 - According to BookNet Canada’s BNC SalesData, the 2010 Scotiabank Giller Prize finalists saw a lift in sales of 191% in the week of the shortlist announcement compared to the previous week.

The winner of this year’s Scotiabank Giller Prize will be announced on November 9th. If the past few years are any indication, this year’s winner stands to dominate the Canadian bestseller lists. The 2009 Giller winner, The Bishop’s Man, saw an average sales increase of 712% for the first two weeks after the win was announced (compared to the two weeks previous).

All statistics are drawn from sales tracked by BNC SalesData, Canada’s national book sales tracking service. The shortlist was announced on Tuesday, October 5, 2010 and was selected by Canadian broadcaster and journalist Michael Enright, American writer and professor Claire Messud and award-winning UK author Ali Smith.

For more Scotiabank Giller Prize analysis and more information on BookNet Canada and BNC SalesData and, visit BookNet Canada’s website at

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About BookNet Canada:
BookNet Canada is the not-for-profit agency created by the Canadian book industry and the Department of Canadian Heritage to facilitate improvements in the book industry supply chain. It provides services and develops standards and certification in areas including electronic commerce via EDI (Electronic Document Interchange), bibliographic data, and analysis of point-of-sales and other supply chain data. BookNet acknowledges the financial support of the Government of Canada through the Canada Book Fund for its initiatives.