Canadian Book Consumer Study 2020

This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2020. These results are from surveys fielded in April, July, and October 2020 and January 2021 among 12,022 English-speaking Canadians over the age of 18 who met our screening criteria.

In this report you’ll find

  • the most popular formats and subjects;

  • insights on why and how Canadians acquire books;

  • the reasons why Canadians decide to read, buy, or borrow specific books; and

  • data comparing and contrasting buyers and borrowers.

You can download a PDF copy of any free report by clicking on the download button in the top-left corner of the reader.