In recent blog posts, we’ve shared insights from the results of our quarterly survey of Canadians and Canadian book consumers. We’ve talked about book buying and book borrowing behaviours, and how Canadians are reacting to rising book prices. Today, we’re happy to present the complete study featuring even more data about the book-related behaviours of adult Canadians — The Canadian Book Consumer Study 2023.
In 2023, we conducted our surveys during the months of April, June, September, and December among 4,270 adult, English-speaking Canadians — 2,045 were book buyers.
In this study you’ll find:
data on book buying, including insights into spending habits, reasons to buy at specific places, and changes in spending over time;
data on borrowing, including motivations behind borrowing vs. buying, discoverability, and browsing activity;
an analysis of the change in the buying and borrowing of print books, ebooks, and audiobooks through recent years;
insights into the impact of rising book prices on Canadian book buyers and borrowers; and
even more!
Founder of Tandem Collective, Naomi Bacon, talks to us about how social media can be used to market books.