We take a look at the PR implications for publishers of the pen name.
This week, Penguin Group (Canada) ran a Groupon offer offer for one of their most popular series, the Millenium Trilogy by Stieg Larsson. But as bestseller lists attest, the Millenium Trilogy is not having any difficulty selling. So, why run a Groupon?Having had the opportunity in the last year to help write and edit the EPUB 3 specification, I can commiserate with people who find the process of putting a publication together a little daunting. It can be a challenge to pull all the basic requirements together and verify whether you’ve met them all. Fortunately, there are tools that can help make sure that your coding is correct and that your book will open and work in reading systems. Not surprisingly, the IDPF maintains a free validator called EpubCheck for exactly this purpose.
The tool hasn’t always been the simplest for lay people to use, however; it has a bit of a reputation of being built by geeks for geeks. If that’s been your perception, don’t fret because help is on the way!
Sit back and relax while we walk you through the update and show you what’s on the menu.
BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.
