S Is for Sesame, That's Good Enough for Me!

Well, tickle me Elmo! In case you missed it, we’ve confirmed Mindy Brooks, Director of Research and Education at the Sesame Workshop, to talk about How to Reach and Teach Preschoolers with Digital Books at the BNC Technology Forum 2012.

Sesame Street looms large in my childhood memory, as I’m sure it does for many of us. I’m intrigued to hear about the research they do, and how they use that knowledge to stay relevant in a changing and increasingly competitive marketplace, and to extend into new market areas like e-books and apps. Sadly though, I don’t expect there will be any monsters on hand to participate in the presentation. But there will be demos where they will surely make an appearance.

Muppets aside, this is a must-see for anyone involved in children’s books, whether it’s the editor who acquires and develops these books, sales reps and publicists pitching the books, or retailers and librarians who make recommendations to parents and educators.

Click here to see conference details and the full program schedule.

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