This is the last instalment in our #AmReading series. If you missed the rest of the posts (YouTube, Facebook, Snapchat, Instagram, Twitter) you can see them here.
Pinterest has 250 million monthly active users and 80% use it on their mobile devices. Think it's not for marketing books and authors? That's where this report comes in: Learn about Pinterest ad carousels to promote new titles, how to promote Fiction authors, and how to gather the right audience. Our demographic information about the book buyer on Pinterest will make all your Pinterest goals a reality. Find it all in #AmReading: Canadian Book Buyers on Pinterest.
The #AmReading series takes an in-depth look at how Canadian book buyers interact with social media platforms, and each report includes two sections:
Using Pinterest to Market Books: background information on the platform, including what it is, how publishers and retailers are engaging with it, and tips and tricks
Book Buyers on Pinterest: a detailed analysis of which book buyers are using this platform, the subjects they are purchasing, and how they are making their purchases
Take a look for yourself in this short sample and then purchase the entire thing at booknetcanada.ca/amreading-book-buyers-on-pinterest. If you're a SalesData subscriber, you can find a complimentary copy in the SDA Research Portal.
So that's it for our #AmReading series. You can now purchase all six studies as a discounted bundle here. Thanks for reading.
Sneak a peek at buying and borrowing numbers for Canadian titles to see how that has evolved over the last five years.