This is the last instalment in our #AmReading series. If you missed the rest of the posts (YouTube, Facebook, Snapchat, Instagram, Twitter) you can see them here.
Pinterest has 250 million monthly active users and 80% use it on their mobile devices. Think it's not for marketing books and authors? That's where this report comes in: Learn about Pinterest ad carousels to promote new titles, how to promote Fiction authors, and how to gather the right audience. Our demographic information about the book buyer on Pinterest will make all your Pinterest goals a reality. Find it all in #AmReading: Canadian Book Buyers on Pinterest.
The #AmReading series takes an in-depth look at how Canadian book buyers interact with social media platforms, and each report includes two sections:
Using Pinterest to Market Books: background information on the platform, including what it is, how publishers and retailers are engaging with it, and tips and tricks
Book Buyers on Pinterest: a detailed analysis of which book buyers are using this platform, the subjects they are purchasing, and how they are making their purchases
Take a look for yourself in this short sample and then purchase the entire thing at booknetcanada.ca/amreading-book-buyers-on-pinterest. If you're a SalesData subscriber, you can find a complimentary copy in the SDA Research Portal.
So that's it for our #AmReading series. You can now purchase all six studies as a discounted bundle here. Thanks for reading.
Sales and library circulation data of Juvenile Fiction titles during the the first quarter of 2026.
This free report looks at how Canadians are spending their leisure time and the behaviours of Canadian readers in 2025.
The Notes feature can be used to save notes privately or share them with your team or clients of your choice. Learn more about how else you can use Notes!
Listen in as we give you some of the highlights from our forthcoming report, Canadian Leisure & Reading Study 2025.
This report shares insights into the adoption of AI, applications of the technology, perception of value, interest in training, areas of concern, and more.
Why and how should you use Thema? Here’s a series of resources that will help you understand its capabilities and help you get started in implementing it!
Ariel Hudnall, managing director of Serif, shares key insights into developing digital marketing strategies for the publishing industry.
How did being nominated for the Oscars in 2026 impact book sales, loans and holds among Canadians?


Celebrate 10 years of Loan Stars and get a glimpse of the key numbers to note from the 177 top 10 lists we’ve shared!