This is the penultimate instalment in our #AmReading series. If you missed the rest of the posts (YouTube, Facebook, Snapchat, Instagram) you can see them here.
Twitter started as a microblogging site, evolved into an important platform for breaking news, and now has 335 million monthly active users worldwide. It's a great place to promote your brand, your books, and your authors. There isn't a high barrier to entry, but there are some tips and tricks to using the platform that we can help you with in our report, #AmReading: Canadian Book Buyers on Twitter.
The #AmReading series takes an in-depth look at how Canadian book buyers interact with social media platforms, and each report includes two sections:
Using Twitter to Market Books: background information on the platform, including what it is, how publishers and retailers are engaging with it, and tips and tricks
Book Buyers on Twitter: a detailed analysis of which book buyers are using this platform, the subjects they are purchasing, and how they are making their purchases
Take a look for yourself in this short sample and then purchase the entire thing at booknetcanada.ca/amreading-book-buyers-on-twitter. If you're a SalesData subscriber, you can find a complimentary copy in the SDA Research Portal.
We've released reports on YouTube, Facebook, Snapchat, and Instagram so far and we've got one more instalment left to go in this series: Canadian Book Buyers on Pinterest. Stay tuned to the #AmReading series page or this blog to see when it's published.
We’re looking at Young Adult Fantasy titles. Let’s see how these titles performed during the first quarter of 2025.
While 90% of Canadians who bought new books looked for sales, promotions, and coupons when they shop for books, most of them paid full price for the books they purchased in 2024, at 60%.
This month’s podcast episode is a chat about the ACP’s salary survey, pay equity, inclusion, and more.
Every year we ask Canadian readers about their reading habits, here you can also find some of the top-level highlights.
Book supply chain standards are changing rapidly, let us help identify which recent updates are relevant to you.
This month we’re talking with Chandler Jolliffe, owner of Cedar Canoe Books in Huntsville.
BISG’s essential webinar to update supply chain participants on European Union Deforestation Regulation (EUDR) compliance strategies.