Thumbs up: Canadian book buyers on Facebook

Guess who's back, back again, with the second instalment of our #AmReading series: Canadian Book Buyers on Facebook. If you missed the first one, you can learn more about #AmReading: Canadian Book Buyers on Instagram here.

Each report takes an in-depth look at the habits and demographics of book-buying social media users alongside some marketing tips 'n' tricks for each platform geared towards book publishers and retailers.

As of July 2018, Facebook had 2.2 billion active monthly users and just under 20 million of those were Canadians. It's also the platform most-used by Canadian book buyers. So love it or hate it, Facebook is an essential tool for promoting your business, authors, and events. Which is why it's important to have a strategy, understand their algorithms, and know the best ways to advertise to the people you want to reach.

Our report can help with all that. It outlines the things you need to know and provides an in-depth look at book buyers on the platform. We've compiled so much useful information in this report:

  • how publishers and retailers are using Facebook;

  • tips for developing a Facebook strategy;

  • how to choose and make sense of your advertising options;

  • deep demographic information about book buyers on the platform, including their average age, relationship status, employment status, as well as the genres and formats they purchase; and,

  • even more, if you can believe it.

Take a look at our short sample for an idea of what you can expect. Then go buy the full report at

Keep an eye out for the rest of the social media reports coming out this fall on YouTube, Snapchat, Pinterest, and Twitter. You'll be able to find them all on the #AmReading series page as they are published.