Bookstagramming: Canadian book buyers on Instagram

Your friendly BookNet Canada research team is launching a new series! Called #AmReading, it takes an in-depth look at the habits and demographics of book-buying social media users alongside some marketing information and tips 'n' tricks for each platform.

Animated gif showing examples of bookstores, publishers, and book blogger photos on Instagram.

Our first report in the series covers Instagram: #AmReading: Canadian Book Buyers on Instagram.

We've compiled so much useful information in this report:

  • how publishers and retailers are using Instagram;

  • tips for developing an Instagram strategy;

  • how to measure and make sense of your analytics;

  • deep demographic information about book buyers on the platform, including their average age, relationship status, employment status, as well as the genres and formats they purchase; and,

  • even more, if you can believe it.

Infographic with stats from the #AmReading: Canadian Book Buyers on Instagram report. 37% of Canadians use Instagram (From The State of Social Media in Canada 2017). 24% of book-buying Canadians are on Instagram (2017 stat from #AmReading: Canadian Book Buyers on Instagram). 23,668,768 posts using #bookstagram; 1,655,748 posts using #bookblogger (stats taken from Instagram, Sept. 20, 2018).

We don't want you to just take us at our word that this is a must-have report for any publisher or retailer who has or is looking to have an Instagram presence. We want to show you some of the goodness you'll find in its pages. Take a look at this sample and then head over to to purchase your full copy.

And keep an eye out for the whole series of social media reports coming out this fall on Facebook, YouTube, Snapchat, Pinterest, and Twitter. You'll be able to find them all on the #AmReading series page as they are published.