Your friendly BookNet Canada research team is launching a new series! Called #AmReading, it takes an in-depth look at the habits and demographics of book-buying social media users alongside some marketing information and tips 'n' tricks for each platform.
Our first report in the series covers Instagram: #AmReading: Canadian Book Buyers on Instagram.
We've compiled so much useful information in this report:
how publishers and retailers are using Instagram;
tips for developing an Instagram strategy;
how to measure and make sense of your analytics;
deep demographic information about book buyers on the platform, including their average age, relationship status, employment status, as well as the genres and formats they purchase; and,
even more, if you can believe it.
We don't want you to just take us at our word that this is a must-have report for any publisher or retailer who has or is looking to have an Instagram presence. We want to show you some of the goodness you'll find in its pages. Take a look at this sample and then head over to booknetcanada.ca/amreading-book-buyers-on-instagram to purchase your full copy.
And keep an eye out for the whole series of social media reports coming out this fall on Facebook, YouTube, Snapchat, Pinterest, and Twitter. You'll be able to find them all on the #AmReading series page as they are published.
We invited Jarin Pintana, speaker at the first Swiftposium, to come and talk to us about Taylor Swift and her impact on the book industry.