How and where do Canadians buy books?

Last year, Canadians bought 52.6 million books—but where and how did they buy them? From awareness to decision to action, we asked Canadian book buyers to tell us all about their purchases. Now, we can present our findings in handy infographic form, including the top three ways buyers become aware of the books they bought, the top reasons why they decided to take the purchasing plunge, and the most popular places to actually buy a book.

For more information, as well as a full explanation of the methodology for this study, you can read the full report: How Canadians Buy Books 2015.