How Canadians Buy Books 2015

In 2015, Canadians purchased 52.6 million books, but how did they become aware of them? What factors compelled them to buy those particular books? And why did they choose the channels where they ended up completing their purchases?

For this free consumer report, we asked Canadians in late 2015 to tell us all about their book purchases, from awareness to decision to action. With those results, we have determined the top ways book buyers become aware of books, the main reasons they decide to buy, and where they prefer to shop.

You can download a PDF copy of any free report by clicking on the download button in the top-left corner of the reader.