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Canadian Book Sales in Q4 2012

BNC SalesData: Report on Canadian Book Sales

F2012 Q4 (October – December 2012)

TORONTO – March 11, 2013 – In the fourth quarter of 2012, the overall market was down in both volume and value when compared to Q4 2011. All categories were in decline but non-fiction continues to be the hardest hit.

Total market (All):
Volume: -9.66%
Value: -10.81%

Fiction (All):
Volume: -8.52%
Value: -4.49%

Non-Fiction (All):
Volume: -12.02%
Value: -15.84%

Juvenile (All):
Volume: -8.82%
Value: -11.40%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1,600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian print book market with data from over 1,600 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

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BookNet Canada