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Canadian Book Sales in Q2 2012

BNC SalesData: Report on Canadian Book Sales

F2012 Q2 (April – June 2012)


TORONTO – August 9, 2012 – In the second quarter of 2012, the overall market is marginally down in volume but up in value when compared to 2011. Fiction experienced a boost this spring posting a positive percentage change. Juvenile continued to grow showing increases over last year, with value sold doing especially well. But non-fiction sales were not affected by the bump; they continued to decline in volume and value.

Total market (All):
Volume: -0.98%
Value: 3.12%

Fiction (All):
Volume: 2.81%
Value: 9.13%

Non-Fiction (All):
Volume: -9.59%
Value: -10.77%

Juvenile (All):
Volume: 0.84%
Value: 13.53%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1,600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,600 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

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Samantha Francis
Marketing & Communications Manager
BookNet Canada
416-362-5057 x231