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Canadian Book Sales in Q1 2012

BNC SalesData: Report on Canadian Book Sales

F2012 Q1 (January – March 2012)

TORONTO – June 19, 2012 – In the first quarter of 2012, the overall market is down in both volume and value compared to 2011. Both fiction and non-fiction continue to experience decreases. The dip in fiction is steady but, this quarter, non-fiction experienced a bigger decline than in the previous quarter. However, juvenile books continue to grow. The category is up across the board, especially in terms of value.

Total market (All):
Volume: -7.38%
Value: -5.83%

Fiction (All):
Volume: -12.56%
Value: -11.35%

Non-Fiction (All):
Volume: -10.56%
Value: -11.11%

Juvenile (All):
Volume: 2.83%
Value: 15.60%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1,600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,600 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

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Samantha Francis
Marketing & Communications Manager
BookNet Canada
416-362-5057 x231