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Canadian Book Sales in Q4 2011

BNC SalesData: Report on Canadian Book Sales

F2011 Q4 (October – December 2011)


TORONTO – March 19, 2012 – In the fourth quarter of 2011, both volume and value were down again overall compared to 2010. However, total market numbers were not down as much as the previous quarter and a lift in juvenile books meant the overall decrease was not evenly spread across categories. The fiction category was down again in both volume and value, while non-fiction was also down but less than in the previous quarter. In contrast, the juvenile category was up in volume and value.

Total market (All):
Volume: -3.82%
Value: -2.96%

Fiction (All):
Volume: -13.30%
Value: -10.88%

Non-Fiction (All):
Volume: -3.72%
Value: -4.61%

Juvenile (All):
Volume: -4.19%
Value: -9.30%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,500 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

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Samantha Francis
Marketing & Communications Manager
BookNet Canada
416-362-5057 x231