BNC SalesData: Report on Canadian Book Sales
F2011 Q4 (October – December 2011)
TORONTO – March 19, 2012 – In the fourth quarter of 2011, both volume and value were down again overall compared to 2010. However, total market numbers were not down as much as the previous quarter and a lift in juvenile books meant the overall decrease was not evenly spread across categories. The fiction category was down again in both volume and value, while non-fiction was also down but less than in the previous quarter. In contrast, the juvenile category was up in volume and value.
Total market (All):
All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.
We maintain this 665-store subset of our 1600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.
BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,500 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.
For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at www.booknetcanada.ca.
- # # # -
Marketing & Communications Manager