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The Giller Effect Boosts the Giller Winner and Shortlist

Sales of 419 Increase by over 900%

TORONTO – November 26, 2012 – Will Ferguson’s novel 419 is taking off since he won the 2012 Scotiabank Giller Prize. According to BNC SalesData, sales of 419 have increased over 900% in the three weeks since it won the prize on October 30, 2012 compared to sales before the announcement.

But the winning book was not the only one to benefit. The other shortlisted books—Inside by Alix Ohlin, The Imposter Bride by Nancy Richler, Ru by Kim Thúy, and Whirl Away by Russell Wangersky—are also experiencing a sales spike. In the three weeks since the win, sales of the four shortlisted books have gone up an average of 135%, compared to the three weeks leading up to the final announcement.

The Scotiabank Giller Prize has once again fueled an appetite for Canadian fiction, and can be credited for the exponential growth in readership of some of the country’s finest fiction. 

All statistics are drawn from sales tracked by BNC SalesData, Canada’s national book sales tracking service. The Scotiabank Giller Prize winner was announced on Tuesday, October 30, 2012 and was selected by Irish author and screenwriter Roddy Doyle; Canadian publisher, writer and essayist Anna Porter; and American author and satirist Gary Shteyngart.

For more Scotiabank Giller Prize analysis and more information on BookNet Canada and BNC SalesData visit BookNet Canada’s website at

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About BookNet Canada
BookNet Canada is the not-for-profit agency created by the Canadian book industry and the Department of Canadian Heritage to facilitate improvements in the book industry supply chain. It provides services and develops standards and certification in areas including electronic commerce via EDI (Electronic Document Interchange), bibliographic data, and analysis of point-of-sales and other supply chain data.

Samantha Francis
Marketing & Communications Manager
BookNet Canada
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