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Canadian Book Sales in Q4 2010

BNC SalesData: Report On Canadian Book Sales

F2010 Q4 (October – December 2010)


TORONTO – March 18, 2011 – In the fourth quarter of 2010, both volume and value were down again overall compared to 2009. Fiction and juvenile were down in both volume and value. But non-fiction was up slightly in both units and dollars.

Total market (All):
Volume: -5.64%
Value: -6.21%

Fiction (All):
Volume: -7.50%
Value: -10.19%

Non-Fiction (All):
Volume: 0.74%
Value: 1.08%

Juvenile (All):
Volume: -8.31%
Value: -10.44%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1600 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,500 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

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Samantha Francis
Marketing & Communications Manager
BookNet Canada
416 362 5057 x231