Press room

Q4 Results Show Strong Fiction


F2009 Q4 (October – December 2009)


TORONTO – February 12, 2010 - For the fourth quarter of 2009, volume was down while value saw a slight increase over 2008. Fiction was up in both value and volume, continuing the trend of Q3. Non-fiction was down in volume but relatively flat in value compared to Q4 of 2009. Juvenile was down in both units and dollars.

Total market (All):
Volume: -3.80%
Value: +1.94%

Fiction (All):
Volume: +1.77%
Value: +15.36%

Non-Fiction (All):
Volume: -5.69%
Value: -0.59%

Juvenile (All):
Volume: -7.11%
Value: -8.61%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1100 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,000 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada’s website at

- # # # -