This summer I mentioned to some friends that I was programming BNC Technology Forum 2011. (Yes, I know, I’m probably their most boring friend.) I was mentioning that I felt it was important to include a session on digital marketing, and two of my friends immediately perked up. One works in PR and the other works in online advertising, and both had the same thought: they were salivating at the idea of advertising in books. Their enthusiasm was equally matched by my repulsion.
BISG has just released the 2010 version of the BISAC Subject Code List. To some you it may sound like a boring announcement, but the smart ones out of you realize that this actually impacts our business, a lot.
So BISAC Subject Code List, why are you so important? Well, here’s why.