Is Self-Publishing the Book Equivalent of Demand Media?

Demand Media is what most would describe as a “content farm”: It’s the equivalent of factory-farmed chicken. The content is created and put out as cheaply and quickly as possible, but the welfare of those involved and the nutritional content is questionable. I don’t want advice from that kind of content source. And yet I have a hard time not getting these sorts of results in my web searches. Parallels can be drawn between what’s going on in publishing and Demand Media’s invasion of the web content world.

A Book Algorithm that Works

Many businesses use algorithms to make product recommendations, including book retailers such as Amazon and Chapters. If your customer base is large and mostly online it’s an easy way to generate recommendations for a wide range of customers. But when it comes to books, the system hasn’t always served the customer well.

Our Futures in Publishing after the Digital Transition

Last week, James McQuivey, VP and Principal Analyst of Forrester Research, shared results and anecdotes from the Digital Book World/Forrester 2010 Publishing Executive Survey in a video (embedded below). The survey was about the attitudes and opinions of publishing executives regarding the digital shift in publishing. And although it revealed a great deal of enthusiasm for digital, there were some details about the transition that deserve a closer look.