Last week, Evan Schnittman wrote a blog post for Digital Book World called “Enabling a Global Marketing Strategy” in which he argues that we should go back to selling world English rights to one publisher. In his opinion, global publishing plans serve the author and the book better. But although we are increasingly connected to each other digitally, is it right to assume that the culture and tastes of people around the world have homogenized? Are book buyers in the US and Australia the same? I think not.