We're taking the digital temperature of the Canadian book publishing industry for the fifth consecutive year and we need your data.
We want to know about the production and sales of your digital content, ebooks, apps, and audiobooks so that we can share the (aggregated and anonymized) data with the rest of the industry, government stakeholders, and others. But our findings are only as good as the data we receive, so we need firms publishing books in Canada to answer our 20-minute survey on their digital publishing programs.
As an incentive, publishers who complete the survey will receive an advance copy of the final report, The State of Digital Publishing in Canada 2017. And, if you complete the survey before March 23 (extended from March 20!), you'll also be entered into a draw for a free ticket to next year's Tech Forum 2019 conference or a copy of The Canadian Book Market 2017!
But before you rush off we have some important points to note and some tips on what to have ready before you start. Want to review the questions we'll be asking? Find them in this handy PDF.
A couple of important points to note:
- All questions refer to the sale of books in Canada. So where we ask for a percentage of revenue, we’re looking for the percentage of your Canadian revenue.
- If you are a publisher that distributes titles for other firms, please include this data in your responses.
- We would like publishers to respond directly, rather than digital asset managers or distributors. If you are exclusively a digital asset manager or distributor, then please forward this survey to your clients.
- It’s fine if more than one person in your firm responds. If this occurs and any discrepancies arise in the responses, we will be in touch to clarify.
- The survey asks questions about both production and sales for digital content (ebooks, apps, and audiobooks) so you may want to make sure you have access to that information before beginning.
Before you start:
Make sure you have the following information ready to go (approximations are fine if exact numbers are not available):
- Number of active print titles
- Percentage of backlist that has been converted to ebooks
- How many titles are available in ebook format (adult and juvenile)
- Number of ebooks with Canadian sales in the last 12 months
- Percentage of your firm's overall revenue that is derived from ebook sales
As always, all responses will be kept completely anonymous — data will only be released in aggregate form.