We’re coming out strong this fall with our #AmReading social media research series. Did you see the first two: #AmReading Canadian Book Buyers on Facebook and #AmReading: Canadian Book Buyers on Instagram? If not, go and read them! But if you're all caught up, here’s the third instalment: #AmReading: Canadian Book Buyers on YouTube.
(For licensing or usage, contact licensing@viralhog.com) Buy the book here - https://www.bookdepository.com/book/9780545261241?a_aid=thescottishgranny Affiliate link disclosure - When purchasing a book via this link, Granny may receive a small commission on the sale. The Scottish Granny reads The Wonky Donkey, By Craig Smith www.craigsmith.co.nz Illustrations by Katz Cowley http://www.katzcowley.com/ Want to write to granny?
The first YouTube video was uploaded in 2005 and in the following 13 years, YouTube has amassed 1.9 billion monthly active users. This is a platform you don’t want to take a pass on. See the Wonky Donkey story for a perfect recent example of the power of YouTube.
Each report takes an in-depth look at the habits and demographics of book-buying social media users alongside some marketing tips 'n' tricks for each platform geared towards book publishers and retailers. For example, how much do you know about YouTube Live, BookTubers, and the young audience that YouTube captures so well?
If you answered "not as much as I'd like," our report can help. It outlines the things you need to know and provides an in-depth look at book buyers on the platform. We've compiled so much useful information in this report:
how publishers and retailers are using YouTube;
tips for developing a YouTube strategy;
how to make sense of your analytics;
deep demographic information about book buyers on the platform, including their average age, relationship status, employment status, as well as the genres and formats they purchase; and,
even more.
Take a look at our short sample for an idea of what you can expect. Then go buy the full report at booknetcanada.ca/amreading-book-buyers-on-youtube.
Keep an eye out for the rest of the social media reports coming out this fall on Snapchat, Pinterest, and Twitter. You'll be able to find them all on the #AmReading series page as they're published.
We’re looking at Young Adult Fantasy titles. Let’s see how these titles performed during the first quarter of 2025.
While 90% of Canadians who bought new books looked for sales, promotions, and coupons when they shop for books, most of them paid full price for the books they purchased in 2024, at 60%.
This month’s podcast episode is a chat about the ACP’s salary survey, pay equity, inclusion, and more.
Every year we ask Canadian readers about their reading habits, here you can also find some of the top-level highlights.
Book supply chain standards are changing rapidly, let us help identify which recent updates are relevant to you.
This month we’re talking with Chandler Jolliffe, owner of Cedar Canoe Books in Huntsville.
BISG’s essential webinar to update supply chain participants on European Union Deforestation Regulation (EUDR) compliance strategies.