Canadian Book Buyers on YouTube

We’re coming out strong this fall with our #AmReading social media research series. Did you see the first two: #AmReading Canadian Book Buyers on Facebook and #AmReading: Canadian Book Buyers on Instagram? If not, go and read them! But if you're all caught up, here’s the third instalment: #AmReading: Canadian Book Buyers on YouTube

The first YouTube video was uploaded in 2005 and in the following 13 years, YouTube has amassed 1.9 billion monthly active users. This is a platform you don’t want to take a pass on. See the Wonky Donkey story for a perfect recent example of the power of YouTube.

Each report takes an in-depth look at the habits and demographics of book-buying social media users alongside some marketing tips 'n' tricks for each platform geared towards book publishers and retailers. For example, how much do you know about YouTube Live, BookTubers, and the young audience that YouTube captures so well?

If you answered "not as much as I'd like," our report can help. It outlines the things you need to know and provides an in-depth look at book buyers on the platform. We've compiled so much useful information in this report:

  • how publishers and retailers are using YouTube;

  • tips for developing a YouTube strategy;

  • how to make sense of your analytics;

  • deep demographic information about book buyers on the platform, including their average age, relationship status, employment status, as well as the genres and formats they purchase; and,

  • even more.

Take a look at our short sample for an idea of what you can expect. Then go buy the full report at

Keep an eye out for the rest of the social media reports coming out this fall on Snapchat, Pinterest, and Twitter. You'll be able to find them all on the #AmReading series page as they're published.