That's right, we said "neuromarketing"—it's a branch of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Opening this year's Tech Forum 2016 with her keynote address, "Humanize the Reader: Innovations in Neuroscience," Diana Lucaci will be applying innovations from this field to help the book industry humanize readers so we can earn their loyalty by better understanding their values and emotions.
In addition to being founder and CEO of neuromarketing firm True Impact, Diana is also the Canadian Chair of the Neuromarketing Science and Business Association (NMSBA), Top 30 under Thirty by Marketing Magazine, and winner of the Best in Class research award from the Marketing Research and Intelligence Association (MRIA). Diana's mission is to humanize the customer with insights from the brain, having worked with Canada Post, Colgate-Palmolive, Yahoo, Costco, Rona, Sobeys, ALDO, TD Bank, Manulife Financial, Swiss Chalet, Burger King, Rogers, Canadian Cancer Society, United Way, and many others. She holds a degree in Neuroscience and Psychology from the University of Toronto.
With our final keynote announced, we're also excited to share that both Tech Forum and ebookcraft have a majority of women presenting, speaking on panels, and holding workshops, which means we're officially helping to make the industry 50/50. We're excited to have each and every one of our speakers—all exceptional leaders in their fields—joining us this spring!
Stay tuned for a guest blog post from Diana where she will be expanding on her work in neuromarketing and explaining how it can be applied to the book industry. If you don't want to miss the full talk with major insights and actionable takeaways, make sure to secure your spot before registration closes at 11:59 p.m. EST on March 15 (that's tomorrow!).