Day 241: The End.
I started my internship with an interview, sweating in a blazer in Noah’s office with 35-degree weather outside. Must. Look. Professional. Must. Stop. Sweating. Noah was reclining comfortably, dressed in a blue polo shirt asking me about my history. They’d heard talk of my battles with the demon king. They’d read stories and heard from references about my competency with swords and magicka in defeating and conquering this beast known as… Excel.
So what are the branding opportunities and challenges presented by imprints, and what are the implications for publishers?
The purpose of my post today is to give you some insight on how a Subject Heading is created and how you can help us create one.
We’re coming up to the first anniversary of the BNC CataList launch, and to celebrate we launched CataList version 2.0. This one goes out to the legions of devoted CataList users who have taken the time to share their thoughts and ideas on how CataList could be improved.
This release included a number of user-requested features and functions. The full details on how to use all these new features can be found on our What’s New in BNC CataList page, but here’s a brief recap of the new features that are available on the site today.
Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these factors make it difficult to really know what is influencing a sale. What then is a publisher to do?
Monique Sherrett of Boxcar Marketing leads us through Goals and Custom Reports in Google Analytics to give you insights into the two things that the people holding the marketing purse strings care about: Sales, and Things That Lead to Sales.
How do you make your content available to all those new mobile devices? How about linking your Content Management System with software X? What about linking your content more closely with your metadata? Perhaps the overall question is how do you make your content agile? There are numerous answers to all of these questions, but one way to get your data out there may be to make it available via an API.
Last fall at one of the CMPTO events Pearson did a presentation on some of their newly available content APIs and one or two of the projects being built using their APIs.
We take a look at the PR implications for publishers of the pen name.
This week, Penguin Group (Canada) ran a Groupon offer offer for one of their most popular series, the Millenium Trilogy by Stieg Larsson. But as bestseller lists attest, the Millenium Trilogy is not having any difficulty selling. So, why run a Groupon?
BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.
