BNC CataList 2.0

We’re coming up to the first anniversary of the BNC CataList launch, and to celebrate we launched CataList version 2.0. This one goes out to the legions of devoted CataList users who have taken the time to share their thoughts and ideas on how CataList could be improved.

This release included a number of user-requested features and functions. The full details on how to use all these new features can be found on our What’s New in BNC CataList page, but here’s a brief recap of the new features that are available on the site today.

Using Custom Reports in Google Analytics to Inform Marketing Decisions

Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these factors make it difficult to really know what is influencing a sale. What then is a publisher to do?

Monique Sherrett of Boxcar Marketing leads us through Goals and Custom Reports in Google Analytics to give you insights into the two things that the people holding the marketing purse strings care about: Sales, and Things That Lead to Sales.

Bullish on Content APIs

How do you make your content available to all those new mobile devices? How about linking your Content Management System with software X? What about linking your content more closely with your metadata? Perhaps the overall question is how do you make your content agile? There are numerous answers to all of these questions, but one way to get your data out there may be to make it available via an API.

Last fall at one of the CMPTO events Pearson did a presentation on some of their newly available content APIs and one or two of the projects being built using their APIs.

,

What's in a Name? Using a Nom de Plume

,
Yesterday’s piece in the New York Times about the author who used a pen name to sell a manuscript is piquing the curiosity of authors, literary agents and publishers. But using a nom de plume to find a new audience is nothing new.

We take a look at the PR implications for publishers of the pen name.

EPUB Validation Made Easy

Having had the opportunity in the last year to help write and edit the EPUB 3 specification, I can commiserate with people who find the process of putting a publication together a little daunting. It can be a challenge to pull all the basic requirements together and verify whether you’ve met them all. Fortunately, there are tools that can help make sure that your coding is correct and that your book will open and work in reading systems. Not surprisingly, the IDPF maintains a free validator called EpubCheck for exactly this purpose.

The tool hasn’t always been the simplest for lay people to use, however; it has a bit of a reputation of being built by geeks for geeks. If that’s been your perception, don’t fret because help is on the way!

 

 

BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.

 

Privacy Policy | Accessibility Policy | About Us

BOOKNET CANADA

Contact us | (416) 362-5057 or toll free 1 (877) 770-5261