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E-Book Advertising Is Here

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There was a piece in the Wall Street Journal yesterday about Harry Hurt III’s upcoming e-book. Hurt sought out many sponsors for his book, which sounds like it involved a lot of travel (i.e., is expensive for the author to write). The sponsors gave him money, equipment and products in exchange for ads inside the book and “significant product placement woven throughout [the book’s] narrative.”

Will readers mind the advertisements in the book? Is it possible to work product placement into your narrative seamlessly?

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You Need to Know: The Canadian Book Market 2010

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Every year BookNet Canada publishes The Canadian Book Market. I think you can guess what it’s about.

The CBM is the comprehensive guide to the Canadian book trade. It includes in-depth analysis, comparative data and statistics making it essential reading for anyone involved in the book industry in Canada.

As the industry changes and becomes more and more competitive, can you afford not to know it inside out?

Is Self-Publishing the Book Equivalent of Demand Media?

Demand Media is what most would describe as a “content farm”: It’s the equivalent of factory-farmed chicken. The content is created and put out as cheaply and quickly as possible, but the welfare of those involved and the nutritional content is questionable. I don’t want advice from that kind of content source. And yet I have a hard time not getting these sorts of results in my web searches. Parallels can be drawn between what’s going on in publishing and Demand Media’s invasion of the web content world.

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A Book Algorithm that Works

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Many businesses use algorithms to make product recommendations, including book retailers such as Amazon and Chapters. If your customer base is large and mostly online it’s an easy way to generate recommendations for a wide range of customers. But when it comes to books, the system hasn’t always served the customer well.

 

 

BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.

 

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