Online Subscriptions: Can Shortcovers Do What NY Times Can't?

Back when the web was just the web and 2.0 was just a glimmer in the mind’s eye of Timothy Berners-Lee, newspapers tried to get people to pay for content online. Various models were used but the one that sticks out in my head is the “free for a day, pay for the archives” model which some periodicals, including the Wall Street Journal, still use.

In these dark times for newspapers, the notion of trying to resurrect or just erect this model is coming back. Can this apply to eBooks as well?

Case Study: D&M Does Free Right

In March 2009, the Greystone Books title Tar Sands: Dirty Oil and the Future of a Continent was the subject of an online publicity campaign led by the marketing staff at D&M. It’s a really inspiring example of how digital strategy can be used in three really important ways: first, getting the book out there in the hands (or RAMs) of readers, second, measuring how you did and thrid, creating a baseline to compare how any kinds of books do with the same treatment.