Gamification, social reading, and crowdsourcing were the topics of the night. Here’s a recap of how the night played out.
While it’s not exactly a new thing for publishers to publish game manuals (whether of the video variety or other, like Magic: The Gathering which all the SUPER-cool kids were really into when I was growing up and, frankly some of my friends kind of still are), the game (punny!) changes when big entertainment companies like Nintendo start opening up shop within bookstores.
First up, Nintendo. Gaming industry is expanding to market to moms (why are all women over a certain age labeled as ‘moms’? I mean, they might be mothers but they are also a lot of other things. I’m not sure we need to give them just one category since I’m sure they think of themselves as more than only a parent).
Now, 600-Second spot. Media scarcity is dead and it’s changing the marketing landscape…ads can be ignored because consumers have a ton of choice. Fuel Industries has decided entertaining consumers is the way to get people to pay attention. Games, interactive websites—basically, making people want to want you.
Brands become content creators—gotta work for it with savvy new consumers. In-depth discussion of a McDonalds campaign of fairies and dragons. How does this campaign actually work for the company? Not clear but apparently Fuel wins awards for stuff. Buzz on Twitter is that this presentation is really more of an ad than education. Next…
BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.
