We investigate the history of Trick or Treating, and announce a Twitter contest that could earn you some new CataList, SalesData, and BiblioShare tips and tricks along with a 25$ giftcard to the bookstore of your choice.
A new hire? Make it so, Number One
Podcast: How an 11-minute podcast can change a book's life
This week’s episode is very meta, in that it’s a podcast about podcasting. If your mind is still intact after being so spectacularly blown, and if you’re interested in how podcasting can help you build a relationship with your audience, then you should definitely give it a listen.
The talk is from Anshuman Iddamsetty, who up until recently hosted Hazlitt Magazine’s book podcast, The Arcade. (It was retired after more than 50 stirring episodes.) In his Tech Forum talk, he explains the unique power of sound and how it’s the ideal medium for fostering intimacy, trust, and loyalty.
Podcast: Content marketing for book publishers
What if you could leverage content you already have (and, yes, books count as “content”) to build conversion architectures that turn casual audiences into committed readers?
In this talk, Brian O’Leary of Magellan Media Consulting outlines what opportunities are currently available to publishers, and how they can start thinking differently about how they market and sell content to readers.
Getting social with your video
How conversion architectures can benefit book publishers
Marketing Digital Content in a Creative Industry
Infographic: Canadians Adopting Ebooks
According to data from The Canadian Book Consumer 2013: Digital Sales and Trends, 17% of books purchased in Canada in 2013 were ebooks. Canadians still prefer to read ebooks on dedicated e-reading devices, but 8% of our survey respondents say they do read on their mobile phones. Want more juicy details about digital reading? Check out our infographic.
Infographic: Path to Purchasing Books in Canada
Five New Year's Resolutions
On January 1st, certain New Year’s resolutions are always popular—eat better, exercise more, quit smoking (again), finally write that book—but the start of a new year is a great time for business-related resolutions, too. So if you’re looking to get more out of your book-related business, here are five resolutions that can help you start the year off right.
