Looking for ways to step up your professional development? Look no further than the recently revamped Tech Forum website, and gain access to a repository of all the content we’ve created and shared as part of our event throughout the years.
From video recordings of virtual and in-person presentations to slides, podcast episodes, and blog posts, we’ve got a wealth of content in your preferred format.
In our previous instalment of this blog series, we highlighted content related to libraries, today the spotlight is on marketing.
If you’re looking for a particular topic, here’s a quick guide on how to leverage the power of our website’s search engine.
Finding the kernel: Data-driven sales tactics to really sell your book
In this session, Jordyn Martinez from Simon & Schuster Canada, demonstrates how to sift through the piles of data — from backlist and comp sales to forecasting popularity — to find the pieces that will really sell your book. How does your book line up with current trends in genre and entertainment? How can you pinpoint which bits of data to use, and which to ignore? Where does your gut fit into your sales strategy? Find the kernel and you’ll find your answers.
Find the video and other related content here.
Let’s judge a book by its cover: A panel about book cover design
A long, long time ago, we can still remember … when the Canadian Book Professionals' Association (CanBPA) held raucous events at pubs celebrating the hits and misses of the year in book covers! We thought, why not bring the band back together? Join the best and brightest cover designers (and one bookseller) working today as they debate what makes good design shine, revisit their best-of lists, and consider the covers that could have been.
Find the video and other related content here.
The art of promoting books on social media: The publisher’s perspective
There's no denying that social media has transformed publishing since the early days of MySpace and Tumblr. #BookTok alone has over 71 billion views! Social media has very real influence over how people spend their money, what books they read, where they shop, and more. In this session, we give the mic to social media experts from five Canadian publishing houses who share their insights into what goes on behind the scenes — how they plan their content, what platforms they prefer, their tips and tricks for efficiency, and so much more. After all, when 10% of books purchased in Canada are discovered through social media (according to BookNet’s Book Consumer Survey 2022), mastering it is not just a matter of dollars, but good sense.
Find the video and other related content here.
Want to stay on top of all things Tech Forum? Sign up for our newsletter, subscribe to our YouTube channel, and keep your eyes peeled on our website to register for upcoming webinars.
Did Taylor Swift’s announcement of her most recent album impact Poetry sales or library circulation?