Things to know about the holiday book buyer in 2017

It's that time of year again. Halloween is gone and so is the candy, so we fill that void in our lives by thinking about the upcoming holiday season. Just listen to the music and look at the seasonal aisle in your local pharmacy/grocery store/hardware store. It's coming, so let's embrace it.

On the plus side, the holidays mean more book buyers. And we want to help you to find them. 

Here are some things to know about the Canadian gift buyer this holiday season.

Infographic: information found below.

Books as gifts

In the last year, 14% of all books purchased were bought as gifts. Of those, 21% were purchased as Christmas gifts.1

Perennial bestsellers

These are titles that have sold consistently over the last five years in Canadian bookstores.2 For example:

Did you know?

Canadian readers are interested in reading Canadian authors; 74% of Canadian book buyers are very or somewhat interested in reading Canadian authors.3

Canadians and mobile

  • Mobile searches for "where to buy" grew over 85% in the past two years.4
  • Mobile searches for "store hours" peaked on Christmas day.4
  • Mobile searches for "where to buy" peaked on Christmas eve.4
  • Half of consumers who conduct a mobile local search visit a store within a day, and 18% of those searches lead to a purchase.5
  • Customers who shop both online and off with a specific retailer buy 250% more on average.5
  1. BookNet Canada. Consumer survey data. October 2016 to October 2017.
  2. BookNet Canada. Perennial bestsellers.
  3. BookNet Canada. Canadians Reading Canadians 2017
  4. Think with Google. Holiday shoppers want more help in a hurry—here's how to succeed this holiday season
  5. Think with Google. 5 Ways Consumers Connect to Stores With Mobile Shopping