Podcast: The rise (and fall?) of adult colouring books

2015 was a big year for adult colouring. Three out of five of the year's bestselling non-fiction books were adult colouring books, drink n' colour nights are still a huge hit at places like Toronto's Gladstone Hotel, and they are such a big deal that we even caused a global pencil crayon shortage. But who are the consumers buying adult colouring books, and are they the same people using them? Covering sales trends and consumer demographics, colouring techniques for mindfulness, and those who were colouring before it was cool, BookNet's Zalina Alvi compiles the data and explores the so-called "Peter Pan" generation to discern if this trend will continue to climb or if we've finally oversaturated the market with mandalas and Bill Murray activity books.

Want to make sure you never miss an episode of the podcast? You can subscribe for free on iTunesStitcherPocket CastsTuneIn, or SoundCloud.