Online Marketing (for the Kids!): HarperCollins' Amanda Project

HarperCollins’ new website/book project, The Amanda Project, is live after being in beta testing for a few months. It’s targeted at teenage girls and offers a mystery with all the interactivity of a good Web 2.0 offering.

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The design is clean and vibrant, it has the obligatory self-identification quiz and enough intrigue for me to say it’s a cool idea. It totally reminds of the Griffin and Sabine books that I was hooked on as a teenager.

Voyeurism at its best…