Digital Content Day @ Your Desk.
When: Thursday, October 29, 2009
Time: 10:00 a.m. - 5:00 p.m. ET
Where: Your Computer—It’s Virtual & It’s FREE!
Digital Content Day @ Your Desk is a free, virtual event (attendees can access all sessions from their computers) that will explore how book publishers must adapt to succeed in today’s multimedia publishing world. Topics of discussion will include:
* E-book Pricing Strategies
* Shifting Role of Publishers in a Digital World
* The Piracy Threat and DRM Strategies That Work
* Social Media Strategies That Sell Books
* How to Evolve to Remain Relevant and Profitable
… and more!
The event also includes an exhibit hall fully staffed with world-class suppliers, including Worldcolor, Zmags and Book Business magazine, to name a few. Sponsors include Oce and Lightning Source.
Marketing in the Digital Age: Batteries Not Included
Wednesday, November 11, 2009 1:00 PM - 2:00 PM EST
“The transition from shouting to conversation will challenge your marketing department.
It’s a fundamental change in attitude.” —GROUNDSWELL: Winning in a World Transformed by Social Technologies
The shifting of authority and influence from traditional media outlets to literary bloggers and passionate reader-critics has forever changed marketing for publishers and authors. It’s not enough to host a random blog, build a Facebook page or create a Twitter account; you need an integrated strategy to capitalize on these tools to earn your audience’s attention.
Engaging directly with readers is a must nowadays, but the myriad forums and platforms where that engagement might take place can be daunting, especially when a fascination with the “new shiny” and not fulfilling readers’ needs, is the driving force.
The opportunities are unprecedented, but there’s no rulebook for how to profitably take advantage of them.
Marketing in the Digital Age: Batteries Not Included, a free webinar from Digital Book World, will get past the hype and focus on the key opportunities and challenges presented by social media tools, including:
* Building a brand using social media tools
* Being “authentic” and becoming a valued member of the community
* Engaging directly with new media influencers and reader-critics
* Integrating social media into overall marketing strategy
* Defining and determining ROI
Guy LeCharles Gonzalez, Director of Audience Development for Digital Book World will moderate a lively and provocative discussion with Jane Friedman, Publisher & Editorial Director, Writer’s Digest Community; Diana Vilibert, Web Editor, Marie Claire; and Patrick Boegel, Director, Media Integration, Media Logic.
This free webinar will be held on Wednesday, November 11th @ 1pm EST.
Register Here: Digital BookWorld