Sales Trends

Our national sales tracking database, SalesData, represents 85% of the English-language trade print book sales in Canada. We draw on this current and historical information to create market research reports, examining both annual trends and the impact of specific events (awards, etc.) on sales.

Contact for more information about any of our studies.

Read the research

Here are the sales trends reports currently available:

  • The Canadian Book Market (paid): Our annual comprehensive report on the Canadian market. Contains detailed information on over 50 subject categories, including market share, weekly unit sales, average selling price, and top ten hardcover and paperback sellers.
  • Deep Dive (paid): A series of in-depth studies combining sales trends with consumer research on Canada's top-selling genres.
  • Alice Munro, At Home and Abroad (free): When Alice Munro won the Nobel Prize, we conducted a study to see how sales of her books were impacted in Canada and around the world.

Reports for SalesData subscribers

SalesData subscribers can log in to view two categories of research reports. General research reports look at the impact of awards, backlist trends, and much more. In our monthly SalesData reports, we show you market performance and year-over-year analysis, and address key trends and fluctuations. These reports contain confidential information and are restricted to registered SalesData users. Log in here.