Measuring Attitudes and Adoption of Digital Content for Kids and Teens

Data for Measuring Attitudes and Adoption of Digital Content for Kids and Teens was derived from a nationally representative panel of book consumers grouped into two categories: parents of children aged 0–13, and young adults aged 14–17.

The survey examines attitudes around book buying and reading, focusing on two main areas: reading habits, and attitudes and behaviour around the use of ebooks and apps.

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